Toward A New Economic Model

The ethical framework in which we operate is coming from a different approach calling for a new vision on our economic and political approach to the topics affecting our planet.

At the start of a new century we need to look back and learn from our heritage. The 20th century was a century during which humanity made tremendous progress toward a better world, Health, knowledge, wealth have increased in proportion never experienced in the past. As human being we should be proud. However this pride needs to be tempered by a reality forcing us to acknowledge that we unfortunately live in a world of unbalance and all these progress are not enjoyed by the entire humanity. About 3 out of 6 billion men and women are living in precarious situation unsure of their next meal nor having access to clean water, their life expectancy is below 50 sometimes 40. Endemic illnesses are decimating their children and more than 50 countries have a majority of their population living with less than $1.00 a day.

At the same time in the more developed countries we have built marvels of technology to improve our life; water, electricity are part of our daily life, food is not an issue and industrialization has allowed us to create better society. However this “industrialization” was built for self and did not take into consideration the damages to our neighbors. As human population growth continues to accelerate, our impact on the ecosystem raises the question of how to manage industrialization in the 21st century.

Respect for people and the planet

This is the heart of our commitment. Respecting someone means understanding and considering them. We need to treat everyone fairly and preserve every person’s dignity under all circumstances.

In the countries in which our Foundation operates, we work to promote the development of disadvantaged populations or regions.

Respecting the planet means contributing to improving the environment, through our industrial choices and our everyday actions. We strive to conserve natural resources and biodiversity, for our contemporaries and future generations. The vague attitude that "we will need to do a lot of coping" as climate change progresses, belies a dangerous apathy; apathy that allows us to kid ourselves that it is still business as usual. The truth is, we have to begin making sacrifices, and change the “business as usual” attitude, the longer we wait to do so, the more unlikely our chances of coping at all.

Our Solution:

The solution to our problem lies not within the confines of existing economic and business models. Nor does the solution necessarily require global consensus or co-operation. But it does require courage to change and establish a new order- for in many ways it requires us to go against the flow of modern society and establish a new economic model that will transcend nations and borders.

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